In September, KPMG released a report that showed the vast majority of the top films and television shows are legally available to U.S. audiences. On Monday, KPMG published a second report that looked at digital access in United Kingdom. Both reports demonstrate the tremendous progress that entertainment companies have made in expanding audience access to legitimate creative content.
The new report, U.K. Availability of Film and TV Titles in the Digital Age, studied the availability of the most popular and critically acclaimed film and TV titles across 27 legal streaming and download services, including Netflix, Amazon Prime, and iTunes, among others. According to the report, 86% of the most popular and highest quality film titles are available on at least one of the online video on demand services.
Other key findings include:
- 100% of the 2012 U.K. top 100 box office hits are offered on least one of the services.
- 96% of the U.K. all time box office hits are offered on at least one of the services.
- 90% of independent films were available on at least one service.
- 75% of top U.K. 100 TV programs were also available on at least one service.
The increased availability of creative works on digital platforms is obviously good news for audiences. It’s also good news for creators. Because unlike pirate sites, which contribute nothing to creators, when audiences pay for a download on a digital retailer like iTunes or subscribe to a service like Amazon Instant Prime, that contribution supports a healthy creative economy.
That means jobs and wages for creative professionals and future investment in new creative projects – which leads to more films and shows audiences enjoy.